Vegas needs money: 5 'shovel-ready' ways
Casinos are not eligible for federal bailout funds. But in these desperate times there are easy fixes to generate more revenue in Sin City. Of course, most involve increasing the sin. I do not think all of these things should take place. They are suggestions. I am not really in favor of letting teenagers gamble. On the other hand, as Vegas crashes and burns, I thought I would throw out five previously taboo ideas that have been hinted at in various conversations, bills that died in committee, and suggestions I am hearing around town over the last few months.
But I have left the two of the most obvious ideas people have offered me off this list. Legalizing marijuana is the most popular suggestion to increase revenue in Vegas. It is the first thing most people say. And yet no one in power is suggesting this idea. Vegas has no tradition or infrastructure for legal marijuana to happen. (Even our medical marijuana law, totally different than the one in California, is so complex that it is virtually unusable by people who qualify.) Marijuana is not shovel-ready.
The other suggestion I have left out involves the legalization of Internet gambling. I do not have a position on this issue. But while it may be of great benefit to casino companies, it is less clear to me how this will benefit Las Vegas.
1. Gay Marriage: Everyone knows about marriage in Vegas. The Las Vegas Convention and Visitors Authority, because of the number of locals also getting licenses, is not clear how many tourists are married here annually. But the answer is a lot. You probably know someone who was married here. It is rare to spend time in a casino and not see a bride. Obviously in addition to Nevada, gay marriage would need to be done on a national level to really impact Vegas. But there is no single move that would be more beneficial to the Las Vegas economy. Wedding money works its way all through Vegas, from flower shops to photographers to limo drivers.
2. Legal prostitution: In another city this should be controversial. That this is a huge third rail in Vegas is actually surprising. After all, legal brothels exist just across the county line, most tourists think prostitution is legal here anyway, and illegal prostitution is a huge and totally unregulated local industry here. And it is the worst kind of business, keeping pimps employed and allowing underage women to be exploited. If there is one city in this country set up to legalize and regulate prostitution, it is Las Vegas.
3: Lower the gambling age to 18. You can drive; you can vote; you can fight in a war. The logic here is obvious. But while you can gamble at tribal casinos in the area, Las Vegas casinos are prohibited from permiting anyone under 21 to gamble.
4: Allow strip clubs in resorts: There are topless bars and fully nude juice bars all over Vegas. The result has been corruption, from doormen at resorts taking kickbacks from limo drivers to taxi cabs demanding bounties from topless bars for delivering fare-paying clients, to city councilmen going to jail. Vegas resorts have been pushing toward this line for a while, most recently with the Sapphire pool at the Rio, ostensibly the place the Sapphire dancers hang out. Now may be time to cross the line. Certainly resorts have better security, better regulated owners and more carefully scrutinized business practices. Resorts already include topless shows. Still, there is a tradition of keeping our vices separate in Vegas. Gambling and lap dances should be a cab ride apart. But certainly the clubs on Industrial Avenue will always offer the more extreme experience. And with a ballooning state deficit and resorts drowning in debt, why be prudish? Vegas has topless bars and resorts already; if you put them together you can regulate them better and tax them more.
5. Make things cheap again: This is not my idea. Last month for Las Vegas Weekly I did a profile of Anthony Curtis, the gambling consumer activist who publishes Las Vegas Advisor. I asked him to look at things from the casino's perspective, in terms of how they can make profits grow again. To Curtis the mistake is when casinos started to make everything from shows to shopping profitable. The things casinos really make money on is gambling. Curtis feels the resorts in Vegas forgot that. Yes, you can charge a guy $30 to enter a pool and spend the day watching women in bikinis. Or you can get the same customer to spend hundreds in a nightclub. But if the person played craps all day or night, the casino would be in better shape. According to Curtis:
“Casinos are doing something very stupid. They only have the first part of the equation right, which is they are discounting to fill rooms. But they are trying to hide where they are cutting back, and that is to the gambler. And the gambler will feel it with reduced payback and reduced comp policies. But they should be going back to the old model where the profit center is the casino itself. They can’t maintain profits in other areas, because people aren’t that stupid. Bring them in and break even on other things, essentially, and earn your money in the casino.”
Photo: Sarah Gerke



