Who is running Pure nightclub?
That used to be a simple question; and, Steve Davidovici was the answer. As a managing partner Davidovici was there every night I ever visited Pure and was very much in charge of every detail. But while the club is still one of the hottest spots in Vegas, the architect of Pure's success isn't as clearly visible anymore; in fact, Pure won't even say if he works there still. But I am getting ahead of myself.
It has been almost a year since the IRS raided Pure at Caesars Palace, the first time since the days of the mob that such an operation has taken place within a Strip casino. But the 2008 raid of Pure had nothing to do with gambling. The nightclub is run by Pure Management Group, which has numerous restaurants and nightclubs up and down the Strip. The company leases the space from the resort. At the center of the IRS investigation was said to be Pure managing partner Steve Davidovici, whose home it was reported the IRS visited.
Two days ago I received a tip from a former nightclub insider that Stevie D., as he is widely known in Vegas, had been pushed out at PMG months ago. I tried to get this detail confirmed by asking PMG what would seem a straightforward question:
"Is Stevie D. still a managing partner of PMG?"
After almost two days of follow-up calls, the odd response I got was that PMG does not comment on personnel matters. I find this answer odd because Steve Davidovici is an owner and so if he still is part of the company should not be a "personnel matter." Also, it wasn't so long ago that Davidovici was being put out front for Pure by being profiled in Blender and giving interviews speaking for Pure in USA Today.
Davidovici's current status with Pure was brought to my attention by one source and then confirmed with another, both nightclub insiders and one a former PMG employee, though neither wanted their names used out of concern for their current jobs at non-PMG clubs. According to both of them, Stevie D. is no longer welcome at Pure or actively involved in the company but may still be being paid or be a technical owner. If true, this might explain the reluctance of PMG to comment. Certainly, Stevie D. received a lot of negative press as well as attention to his sometimes violent past after the investigation became public.
So what about the raid and its aftermath? This is all speculation and should be taken with a grain of salt, but my nightclub sources expect indictments stemming from that raid to be coming next month. I was given a list of names of people whom one source expects to be indicted and have reached out to some people on the list. No one has gotten back in touch with me even to proclaim their innocence.
The focus of the IRS seems to be on if cash from the green handshakes that make Vegas run was allegedly pooled and divided between some employees and some management without being reported as income. The odd term I have been told insiders at Pure allegedly used for this alleged division of cash was the "wachk," spelled like that. Stay tuned for what may be one of the big stories of 2009 in Vegas.
Photo: Sarah Gerke




