For the last few days I have known that Santana would become the first resident
headliner rock band at the Hard Rock. I was given the information, which was embargoed until today, for a story I was already doing for Las Vegas
Weekly (where I am on staff) on the live event company AEG Live. AEG will be booking Hard Rock's new Joint set to open this month, and the company is also
responsible for booking the Colosseum at Caesars Palace. Today the story has been released and I am free to write about the Santana residency.
I am sort of
glad: Santana is a predictable choice, as news of a reunited Led Zeppelin would
have had me deeply worried about an April Fool's joke.
Still, the truth
is that before I was given the name, I honestly expected an artist way too big for
the room (holding about 3,000 people). After all, the original Joint, at about half the size of the new Joint, made its name doing exactly that by booking the Rolling Stones, the Who, Neil Young, Guns N' Roses and countless other arena acts to play the tiny club. And, before I express any more disappointment,
let me give the man (and band) props. Santana is a legend with a pedigree that
dates back to the tail end of the San Francisco psychedelic scene. But,
as an act, my guess is that decades on the road have already allowed most fans a few chances to see the ever-rotating cast of band members led by
namesake guitarist Carlos Santana.
Actually, if you will excuse the
digression, I wonder if you readers can please help clear up a personal memory for me. The
first time I saw Santana was in Philadelphia as a teen in the '80s. I did not
mean to see them. I was at the stadium to see the Clash, who were opening
for the Who, a band on what would turn out to be the first of many final tours,
this time with drummer Kenny Jones But here is the odd part of my memory: I
think I may have seen one of the only Santana concerts performed without
guitarist Carlos Santana. My memory is that just before the show, his partner
went into labor and he had to leave town to join her. The band, it was announced
from the stage, would be performing without him. Does anyone know if my
childhood memory is accurate?
OK, back to Vegas in 2009. Mike
Weatherford in the Review-Journal interviewed Carlos Santana about
the Vegas residency, and the schedule is a lot less arduous than the number of shows done
before by the resident artists at the Colosseum.
According to Weatherford:
"Santana
signed a two-year deal to do 36 shows a year in The Joint. ... The first stint runs
May 27-June 14; he is scheduled to return in September.
Tickets for the
first engagement go on sale today. Prices before taxes and service fees are $79,
$89, $129, $155, $229 and $299.
The top price is the most expensive to
date for any Las Vegas show here for more than a one-night concert stop. But
those 84 seats (out of about 3,000 for each show) at $299 each are in VIP
suites; the $229 price is for 120 'VIP table seats' on the same third
level."
The title of the show: "Supernatural Santana: A Trip Through the
Hits." I have been told to expect more special effects, high-end production values and advanced theatrical stagecraft similar in conception
to Elton John's "The Red Piano," in which the goal is augmenting the experience to make the Hard Rock show different from a
regular Santana concert.
It has been a decade since Santana made its
most recent comeback: a smash featuring vocalist Rob Thomas. But from the
MTV-era "Winning" to classic rock tracks like "Black Magic Woman," the band has
enough recognizable hits, and a big enough name, I think, to prove a solid room
filler for the Hard Rock. By this I mean that, while Santana will be a good match for the
Hard Rock, the show will not define the property or draw people to Vegas in
large numbers just to see the performance. It will be a good choice for tourists
already here and will fit well with the Hard Rock's established image.
By contrast, Celine Dion's "A New Day" opened and created a new day
for the host property, reminding people that despite age, Caesars was a top-tier
resort, and many came to Vegas just to see her show here. More recently, Cirque's "Love"
helped revive the entire Mirage. Santana is unlikely to do something similar for Hard Rock.
But again, Santana is a good fit at the Hard
Rock, and I suspect the show will see enough business to encourage more resident
headliners there. But a lot of people in Vegas, including me, in the build-up
for the announcement, were hoping for a more exciting choice: a name too big
for the room, who could draw people to Vegas in the way Sinatra, Elvis and
Dion did. I do not think
Santana is that act. For example, imagine how much more exciting a regular small-venue residency by Eric Clapton or Neil Young would have been. That may be unrealistic in this economy. Clapton and Young in a 3,000-seat room would be a rare experience, whereas that seems just about the right sized venue for
those prices to match with Santana's draw. This should therefore work for AEG and the Hard Rock and
Santana. But this residency announcement won't create buzz and excitement the way that the news of Prince's signing for a Rio residency did.
Some speculation had focused on local band, the Killers, and while a
contemporary artist probably would have been more expensive and risky, having
the Killers as resident headliners for two years would have drawn a new
generation to the Hard Rock, especially among people now going to the Palms. I
doubt George Maloof is going to have a hard time sleeping knowing that Santana
is the new resident headliner at his competitor. Nor do I think Santana will
force the Palms to sign a resident headliner for its concert venue, Pearl, to stay
competitive.
This residency may be successful, but it will not be a game changer
for how Vegas handles rock bands. Bands will still pass through town primarily as
part of their regular tours.
The other tinge of disappointment is that Santana has not proved to be
theatrically inclined over decades in the business. After all, residency shows
are different from touring shows in large part because of the production value
that can be put into a stage that does not have to be lugged from city to city. For example, imagine what a reunited Pink Floyd could have
done with a venue in creating a regular production show. And, if getting Waters
and Gilmore back together for a Vegas run seems too remote a possibility, how
about what David Bowie could have done? How about a reunited Kinks?
Still, I am
happy to see the Hard Rock testing a resident headliner. And, if
Santana seems too safe a choice, these are times when casino executives are not
in the mood to gamble. As for Santana, to borrow the words of a contemporary,
what a long strange trip its been from playing Woodstock to headliners in
Vegas. (couresty photo from Hard Rock)
Related: Santana putting roots in Vegas