Hey, are we stupid?
Las Vegas has been honored by the Daily Beast as the second-dumbest city in the country: "A city that prides itself on sin performs predictably for each of our intellectual-based criteria."
I must admit I was shocked by this story's shortsightedness and lack of imagination and understanding. A little intellectual energy spent exploring the issue, and this city, would certainly have resulted in a different ranking.
After all, what other city is so adept at extracting cash from people who believe themselves to be brilliant? The casinos are expert in this area. And many people who seem to have a lot of smarts see Vegas get the better of them -- recall conservative intellectual William Bennett being robbed by the one-armed bandit. Certainly, Vegas must have some smarts to outwit so many for so long. Every tourist arrives here knowing that losing his or her money is a strong possibility -- and most leave having spent more than they intended.
Then there are the successful gamblers, the professional poker players, not to mention the blackjack counters. Would you call them dumb?
It seems obvious that it takes a lot of brains on a lot of levels to market and continue to sell this desert city as one of the major tourist destinations in the world.
And I really have to take exception to the criteria the Daily Beast used. To illustrate my point: I love to read. I read a few books a week. So, I wanted to check how I might have helped the home team. It turns out, I don't help at all since I read mostly literary fiction and formal poetry. According to the Daily Beast: "We focused on nonfiction as an imperfect proxy for intellectual vigor, because overall sales are dominated by fiction works that, while entertaining, aren’t always particularly thought-provoking." So Michael Jackson books, diet books and sex-advice books count for intellectual vigor, but you don't get any credit for struggling through "Finnegans Wake"? (I invite Tina Brown to sit herself down in Vegas with me and some of my local friends who enjoy good reading and then say there is no intellectual value to discussing "Recognitions," by William Gaddis, or James Merrill's poetry.)
The concept that good entertainment takes brains to create and enjoy is lost in this ranking.
Here is a very Vegas-specific example. Penn & Teller's show at the Rio is entertainment with an intelligent edge. It engages your mind. But Penn & Teller are hard to classify. Vegas is brilliant in categories that defy classification: How complex it is to air condition a 4,000-room hotel? How about design one? How much brain power is involved in setting odds or figuring out rewards programs and point systems? How about managing properties on the Strip? Some of those managers (gasp) might not even have a college degree. And that's what matters to the Daily Beast: whether there's a college degree.
The truth is Vegas is not dumb, just different from any other city. We have a wide range of experts on everything you could imagine and, because so many people moved here from other places, more diverse backgrounds than you might find in any other similar-sized city in the country.
OK, call me defensive and a booster. But I really think Vegas specializes in the sort of entrepreneurial and eccentric brilliance that tends to travel without official degrees and certifications -- or many of the standards that might be used to measure the intellectual quality of a city.
Our geniuses are not teaching at the college but working at the resorts.
That requires some imagination to grasp. Imagination that the Daily Beast lacks.
But what do you think? Do you think Vegas deserves the IQ score of 11 that Daily Beast assigned?
Photo: Sarah Gerke


