
The problem with opening something new on deadline is that there are
factors out of your control.
This is especially true when you are trying to open
something new inside something newer.
For example, if you are Jay-Z planning a grand opening for your club in a resort that isn't open.
Yesterday I was supposed to get a sneak peak at Jay-Z's 40/40 club at the
Venetian's Palazzo. But the proper safety and occupancy permits had yet to
be issued to the resort, delaying its ability to host events.
In fact, whether 40/40
can have its grand opening at all as planned on Sunday is clearly going to go down to the wire.
Two days ago the Palazzo sent out a letter to the media noting that the casino's
grand opening is now set for the middle of January and that its soft opening
(when the resort actually opens, without fanfare, to get the
kinks out for a few days) has been delayed to an unspecified date.
Oddest of all, the Venetian announced that no
photographers are allowed to shoot pictures at Palazzo until the grand
opening.
In fact, if the Sunday night opening of 40/40 does take place, press
have been instructed to "refrain from taking any videos or photos outside the
designated red carpet area."
So, instead of a tour, I had a short one-on-one interview with
Jay-Z yesterday afternoon in a conference room at the Venetian. It was a good consolation prize,
though I was given only five minutes.
Major celebrities really have it easy when it
comes to charming reporters.
All it took for Jay-Z this time was for one of the best-selling music artists, known for a business acumen as sharp as his lyrics, to walk
across the room in a T-shirt offering an unpretentious handshake along with "Hi,
I'm Jay."
I was totally impressed. You can see, even in a short conversation, why
Jay-Z is so comfortable in so many environments: boardrooms, mean streets,
studios and posh resorts. The man carries himself with such ease and confidence,
appears thoughtful in answering questions and connects without any sense of
being on autopilot or giving previously contrived answers.
Jay-Z told me he actually had wanted to open 40/40 weeks ago. He compromised on
the New Year's weekend date. "Our first date was the 20th (of December)." On the
other hand, he does not seem terribly concerned about the construction problems
or possible delays. "Things go like they go in a natural progression. It is for
the best."
Jay-Z told me that now is supposed to be an introspective period in
life for him. He just stepped down as label head at Def Jam, and he was hoping
to figure out over the coming days what his plan is for the next five years.
"This is supposed to be my vacation, but I am here instead." Still,
he did not seem unhappy in the least to be in Las Vegas. "I've never spent
New Year's in Vegas, and I am a fan of Vegas. So, it should work."
Even a five-minute interview can provide some interesting side drama.
Waiting
is a large part of my job. For example, a dozen reporters were lined up for
these one-on-one interviews with Jay-Z yesterday. I usually bring a book. This time, I had
a translation of Ovid's "Metamorphoses" that I was interested in reading
because, instead of reproducing the original Latin's dactylic hexameter, the
translator put the poem in iambic pentameter.
Jay-Z immediately noticed the book, and we had a brief discussion about
scansion -- talk about surreal experiences -- after which I immediately gifted the
book to him.
I know Jay-Z can afford his own library, but the idea of the music
and business mogul pondering his next moves through the prism of Ovid's stories
of love and change seemed so perfect.
The other minor drama with Jay-Z came at the end of the interview when I
grabbed my BlackBerry to leave. One problem: My BlackBerry was already in my pocket. On the table in front of us was Jay-Z's device.
When we were done interviewing, I picked up his phone, thinking it was mine. Jay-Z gave me a sly,
player-to-player look, "You planning on taking that?" I immediately put it down,
embarrassed, and resisted the urge to pull out my phone from my pocket to show
him that I was only confused, not dishonest.
But last night I dreamed about how cool it would be to use Jay-Z's
BlackBerry. Not only would the choices of people I could call in the address
book be amazing but whoever I called was going to answer, too, because I am Jay-Z
on the caller ID! Now, that would be a metamorphosis.
Back to reality: We will see on Sunday if the opening of 40/40 finally happens. If it opens as planned, I will be there to report on an event that
will be the highlight of the many New Year's openings on the Strip this year that include the
Cathouse restaurant at Luxor (tonight), the Bank at Bellagio, and Prive at
Planet Hollywood.
(Photo by Sarah Gerke)