Beacher's Madhouse returns
08:53 AM PT, May 23 2007
Jeff Beacher has probably had a bad spell in Las Vegas. Not that anyone would point that out. It has been almost 11 months since Beacher's Madhouse last paraded around the Hard Rock with its mix of circus freaks, LA celebrities and, usually, a Hilton sister in tow. Also, Beacher's Rockhouse bar at Imperial Palace opened and soon separated from Beacher to become just Rockhouse. But you would not know this from talking to him or from paying attention to his press. Beacher's great gift is for promotion and, even with nothing to promote, he has had a big year in the media. He tangled with Cirque and PETA. He also made headlines by hiring the dethroned Miss. Nevada to host the Madhouse (though she has yet to appear in a show). In fact, during this down year Rolling Stone, in its Vegas package, even named Beacher the best showman on the Strip (a small point: the Hard Rock isn't even on the Strip).
Finally this Saturday the Madhouse returns to the Hard Rock: about time. And, Beacher has done his thing again with a final publicity stunt by hiring Terra Jole, known as Mini Britney Spears.
In a conversation with me last night, Beacher pointed out that Mini Britney unlike the real Britney Spears actually sings live while dancing and can perform a 45 minute show besting the 15 minute set offered by the actual Britney Spears at her recent Vegas concert. Today's press release:
"Mini Britney will now be working alongside such greats as Beachy the Goat, Fred The Monkey, The World’s Strongest Jump Roper and The Chippenwhales a 400 pound and over Obese Go Go dance troupe that wear short shorts and fishnet stockings."
Though he has done his best to hide that he was gone, I am glad Beacher's Madhouse is back. And, I have decided to head down there on Saturday night and will provide a full report on the Buffet next week on the least predictable show experience in Vegas.
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