Beacher gets too close to crop
02:55 PM PT, May 14 2007
Many times when a celebrity shows up at a nightclub in a Vegas resort, I
get a photo which I sometimes use, and a lot of promotional copy I check for
information and then leave aside. Some other writers in town do not leave those words aside, and, as a
result, sometimes this publicist derived copy actually turns up in local
publications. I have complained about the practice before on this blog.
But today I am going to do it myself; I will share what you usually miss on this blog.
Here is the hyperventilating copy that came with this photo from PURE at Caesars about this weekend:
"Saturday night in Sin City got off to a
rockin' start as Kelly Osbourne, daughter of rock legend Ozzy Ozbourne (sic), stepped
into the sexiest hot spot on The Strip, PURE, with fellow MTV reality
rebel Bam Margera. The packed house of partiers went wild with the sights of
their favorite MTV moguls who shared a table on the main VIP stage.
Osbourne and Margera kicked back and socialized with each other and the
surrounding guests in VIP while Osbourne took down Voss water and Margera took
to Grey Goose and cranberry. Dancing to the fabulous concoction of hits mixed by
DJ Hollywood, the two enjoyed a night full of excitement at Las Vegas' finest
nightclub until the early morning hours." 
The photo (courtesy of PURE) captions
Osbourne, Bam Margera and his wife. But you will notice that left unmentioned in
Pure's copy is the conspicuously large white man in a tuxedo (leaning in, with his elbow on Osbourne). That would be Hard
Rock headliner Jeff Beacher, who has a gift for turning up in these sorts
of celebrity photos but not one that the folks at PURE apparently appreciates
or, at least, in this case, choose to acknowledge.
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HEY ITS BEACHER!!! U ROCK MAN!
Posted by: NiCKki | May 17, 2007 at 12:48 PM
BEACHER.... MMMMMM HE IS SO HOT!
Posted by: hot mamA | May 17, 2007 at 12:56 PM
I LOVE BEACHer!!
XOXOXO,
SHOW STOPPER
Posted by: SHOW STOPPER | May 17, 2007 at 01:01 PM
MADHOUSE ROCKs!
Posted by: JENNIFER | May 17, 2007 at 01:03 PM
I HEART BEACHER!
Posted by: LEXIIE | May 17, 2007 at 01:04 PM
In the dim beginnings of time, as a publicist in Hollywood, we were trained not to be too effusive in what we sent to journalists as col umn items, picture captions, et al. Publicists were required to know and emulate the style and taste of the targeted journalist, so that what we sent could fit into his or her column with little or no editing. We were all client handlers and writers, as well as responsible for establishing relationships with major press all across the U.S.
Okay, here's the payoff. When columnists went on vacation, they trusted many of us to pen whole columns under under the columnist's own name, each column reporting newsy items on our own clients, as well as stars repped by other flacks.
I wrote such items and columns for names you may or may not remember (But trust me, they did have important bylines in their -- and my -- day.) such as; Sidney Skolsky, Bill Kennedy, Dorothy Manners and Louella Parsons, Mike Connolly, Sheilah Graham,
And, of course, I wasn't alone, many others did exactly what I did. It was a kinder day, in spite of some of the vitriol unleashed periodically by Hedda and Louella -- and, of course, a less sophisticated day.
Posted by: David Kramer | May 20, 2007 at 01:09 AM