The Movable Buffet

Dispatches from Las Vegas
by Richard Abowitz

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Prince at 3121

November 13, 2006 |  1:39 pm

On Saturday night, I went to check out the second night of Prince's opening weekend in Vegas. One note if you are thinking of going: While doors opened at 10 p.m., Prince did not go on stage at 3121 until midnight. I am told this will likely be the case in the future. As with all things Prince, no one will talk on the record and everyone says that with Prince the facts on the ground are always subject to change.

So far, a night in Vegas at 3121 with Prince appears to offer a hits-heavy and focused set, not the meandering jamming that infuriates the less dedicated. One person connected to 3121 summarized the reaction to the project so far as falling into two schools: "Some people think Prince has classed up the Rio and others are shocked his career has sunk to this point."

While both these views have a grain of truth, after checking out the 3121 vibe, I don't think that either is really accurate. The Rio is a nice looking property, yet the competition has improved and Rio is certainly overdue for an upgrade. Despite its location between the Palms and the Strip, except for Penn & Teller and the once-popular Voodoo Lounge, there is no reason to recommend the Rio.

Still, Harrah's, which owns the property, has been focused on marquee property Caesars, as well as expanding its chain of center Strip casinos (Flamingo, Harrah's, Imperial Palace, O'Sheas). Now, the company is facing a buyout offer and considering building a megaresort out of all that land it has acquired on the Strip. So, the Prince deal seems to have been more a target of opportunity than part of an elaborate plan by Harrah's to revamp the Rio.

Meanwhile, Prince could have done a lot better for himself if he was only interested in making money in Vegas. He still can. There is no such thing as a has-been in Vegas. He has a lot of hits that span a few generations of gamblers, um, tourists. Prince is a major star by all the ways Vegas measures these things. Yet, on the resort side, Prince seems to have chosen something like a rental arrangement (in partnership with a live events company) — at least, that's what I've heard. I've also been told rent is not the right word though no one has yet told me the right word. Prince apparently didn't shop himself around town at all. He also didn't want to work with Harrah's to build a major show that matched his brand name. There were not months and months of negotiations. It seems he just set up shop. Everything about this project screams casual: the small room, low-key production values, light promotion and the vague "months" length of his commitment.

I think, for lack of a better way to put it, Prince seems to be toying with the possibility of making Vegas a sort of home base. He has in essence moved his Glam Slam club of the '90s in Minneapolis to Vegas to see if it will fly in 2006. And this isn't a charity project. These shows are generating a huge amount of buzz and excitement while the stage production has had little invested in it and the band is small. These were all good choices. Watching the concert, it's clear that Prince is neither diminished by the venue or the lack of two dozen dancers onstage with him: Prince is all the excitement he needs.

The show comes off like a major star having a mellow test run to see if this sort of work interests him. Prince gives himself a job interview. As long as the word keeps coming out about how hot and hit-heavy these shows are, my guess is that 3121 will also result in a really good and steady revenue stream for Prince. Meanwhile Prince gets to hang in a city that keeps his hours, features corporate types who know how to suck up to demanding eccentrics, and has audiences that are already showing up at other casinos to see impersonators do him.


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Hi
can i translate this post for my italian website ? I'll link it.
Simon

I went to Friday's night show and I was incredibly disappointed with not Prince, but rather the line that he and/or the Rio made everyone wait in just to pick up tickets. No one has talked about this yet in the news, and I'm dying to know if it fared any better on Saturday. Showing up at 9ish, I figured I pick up my previously purchased ticket, head to a restaurant for some much-needed sustenance, grab a drink, and head in. No. They didn't let ANYONE (fan club or not) pick up tickets at the box office; we all waited in a line that snaked outside (and it was cold!). After an 90 minutes or so (around 10:30pm), they finally started checking names off of a list and gave us armbands. THEN we had to wait another hour or so just to pick up the tickets. THEN we could walk in. By that time, it was almost 11:30 and no one wanted to miss Prince so we just stood around the dance floor and waited. He went on around midnight and played until after 2am. Many people were pissed. And the Rio suits I saw standing around said it was "his" people that dealt with the ticketing that night. But why would an entire resort let that happen? No one was spending money anywhere. Few were drinking, no one was gambling. Getting grouchier and grouchier, everyone just sort of fumed up to the door and vowed never to go to the Rio again.

Was that your experience on Saturday? Without any sort of press pass...

This was the way I chose to celebrate my 33rd birthday and I could not have been more pleased with my decision to spend it with Prince. I definitely think that not only does his show add a certain level of class to the Rio, but the Jazz Cuisine was superb! Yes, we did have to wait a little more than an hour for our armbands and tickets and yes Prince didn't even think about gracing us with his prsence until midnight, so be prepared! But in my opinion, it was well worth the wait. The show was phenomenal! As usual Prince put on an INCREDIBLE show!! The band was flawless (Paula, you go girl!!!). But the highlight of the night for me was the aftershow. Not only did his royal badness put on a hell of a show, he invited everyone to join him afterwards in 3121 Jazz Cuisine, where he and the band continued to bring down the house until 5:30 am!!! The food was remarkable, the ambiance and the thrill of dining in the same room with Prince... let's just say it was INCREDIBLE!!! But the icing on the proverbial birthday cake was when I got to shake his hand and thank him for an amazing birthday!!! For this TRUE Prince FAN, this was a birthday that will be hard to top next year! If you're a fan of real music, real talent and want to have a REAL good time in an upscale and classy environment, then do it at the RIO with Prince! You won't be disappointed! I wasn't!



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