Rolling Stone, The Casino?

It is being reported that editor and owner Jann Wenner is negotiating to license the name Rolling Stone to a casino to be located on Harmon Avenue near the Aladdin (soon to be Planet Hollywood). This, of course, would provide direct competition to the Hard Rock Hotel in terms of similar demographic appeal. I love Rolling Stone and consider it a real honor that I was given the opportunity to review discs in that publication for almost a decade. Yet, I  do not think a Rolling Stone themed casino would do well in Las Vegas. The boomers who really revere the Rolling Stone name are set in their Vegas visiting patterns at this point and the Palms and Hard Rock mostly fight for the younger generations more likely to read Maxim. Still, Rolling Stone is a great brand name and that means commercial potential in Las Vegas. They should consider partnering with an established casino using the Rolling Stone name first for a nightclub or a concert venue, before leaping into the casino business.

(photo from AP)