Autotainment Comes to Vegas
06:41 AM PT, Jan 25 2006
The floundering monorail, a struggling car manufacturer and an aging casino have combined for a Vegas adventure. GM is building a test track behind the Sahara Casino and in the process is buying branding and sponsorship for it from the Las Vegas monorail's Sahara station stop. "The Drive" is to offer what GM has dubbed in its press release "autotainment." Essentially, two tracks will be built on 11 acres behind the Sahara at the monorail stop where folks can test drive GM product from high performance cars like the Corvette to the infamous gas guzzling Hummers and the expensive dream cars like Cadillacs. Of course, there are rules:
Drivers must be age 18 or over, and present a valid driver's license. Professional drivers (as passengers) will accompany each driver to help them get the most out of their driving experience. For the safety of all guests, on-site breathalyzer tests will be part of the mandatory registration process before guests can enjoy The Drive experience.
Actually with the NASCAR Cafe already there this makes perfect sense for the Sahara. The monorail will get some cash from GM that it needs as its ridership numbers continue to disappoint. As for GM, at the end of the day, the success of "The Drive" will probably be based on how well they keep to their plan not to make this experience an admission ticket to a sales pitch. Though no specific date has been given, The Drive is expected to open in the spring.
(photo by Eric Jamison/AP)
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